Does K-pop reinforce gender inequality? Evidence from a new Asian data set

Lin, Xi (2016). 'Does K-pop reinforce gender inequality? Evidence from a new Asian data set' Paper presented at the annual conference of the HDCA, Tokyo 2016.


abstract
As K-pop is rising as a cultural ambassador of Korea and gaining popularity globally, the sexual objectification of female idols in K-pop products which conflicting with the gender-mainstreaming policies that Korea is pursuing has aroused scholars’ attention. Using a unique and newly collected data set of 4,882 observations from K-pop fans across several representative Asian countries, this paper investigates the relationship between the consumption of K-pop and gender attitudes. Findings suggest that a higher level of K-pop consumption is related to less egalitarian gender attitudes. This paper argues that the industry that Korea promoted as a culture ambassador contains elements that reinforce its sexist culture, which continues to be a big obstacle for women to receive and pursue equal opportunity.

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